How much I agree with this, I don’t yet know.
I see there is a point that we might not be so visually stereotypical with how we represent gender now that the media is evolving. Traditional media (i.e magazines) are renowned for being stereotypical in their targeting. Cars and video games and boobs for the men; TOWIE, fashion and beauty for the women. I agree that things are changing.
Consumers are savvier online. They don’t want to be fed stuff. However, for advertisers this means having to match the savviness [sp?] of the consumer. Advertising agencies can’t just “target a boy in the 21-26 age range’ in one foul swoop now. They’ll have to really dig deeper under the surface to discover where that person lives online. They might hiding underneath things that not stereotypically ‘male’.
But, the difference is, now we have heaps of information on consumers. Advertisers need to not be lazy. By having this information, they can stop spamming us and give us information on stuff we actually like! If I see an ad that is relevant to me, then I’ll click it. (Simple really)
Girls like video games. Boys like Nicki Minaj. Girls like technology. Boys like shopping.
Either way, this talk is interesting. Although it is a big statement to make, I love things that make people take a step back. Whether people agree or disagree, anything that gets a conversation started is a good thing in my eyes.