IT’S GOING VIRAL!!!”
I’m doing some research on the concept of viral/memetic marketing.
This is where I need your help: What does the word ‘Viral’ mean to you?
Charlie bit my finger.
As the word equates to the ‘spreading’ of essentially ‘a virus’ like a snotty toddler or plague of locusts or even the famous ‘LoveBug’ virus that messed up our clunky computers in the year 2000; one person starts something and boom, the whole world has seen it. I can almost remember hearing the nervous high-pitched screams of the millennial technophobes: ’Don’t open your emails that have ‘I LOVE YOU in the subject line! I know it’s tempting, BUT DON’T!!! IT’S NOT EVEN VALENTINE’S DAY!!! ‘ The LoveBug virus crashed THOUSANDS of computers all over Europe and Asia, by sending a copy of itself to everyone in the user’s Windows Address Book and with the user’s sender address. Bad computer worm. This all happened in one day, causing $5.5 billion in damage, presumably due to the basic fact that people just wanted to feel loved. Aw. Now that’s a clever viral.
What about ‘viral marketing’? What does that mean to you ?
Does it work? Is it really the “PR dream”? How does one PLAN a viral video? Apart from the oh-so-obvious-and-talked-about Old Spice viral videos…Now back to me…what else has been successful to you i.e. made a lasting impression?
I’m planning to write something about Youtube marketing and the reality of whether branded content can really receive 200 million views overnight and why this has become the general expectation. Sure, we have seen examples that brands can do it. But I don’t believe there is any formula – do these snooty articles out there offering a guide book on how apparently ‘Anyone can make a Viral’ really have any depth? After all, even The Muppets did a branded viral ad campaign.
It appears that the rules are: There are no rules. Perhaps content is not king. Perhaps there is no hidden secret. You can’t just make it about cats. Or dogs in hats driving cars. Or laughing babies. Or just put the words ‘Lady’ ‘Gaga’ or ‘Bieber’ in the title. Or can you?
THOUGHTS PLEASE!! I’ll give you a beer.